Simple living (or voluntary simplicity) is a lifestyle in which individuals consciously choose to minimize the pursuit of wealth and consumption. Adherents choose simple living for a variety of reasons, including spirituality, health, stress reduction, conservation, social justice or to reject consumerism, while others choose to live more simply for reasons of personal taste or personal economy.
Simple living as a concept is distinguished from the simple lifestyles of those living in conditions of poverty. Although asceticism may resemble voluntary simplicity, proponents of simple living are not all ascetics. The term "downshifting" is often used to describe the act of moving from a lifestyle of greater consumption towards a lifestyle based on voluntary simplicity.